Objective:

         The overall strategic business objective is to build loyal profitable customer relationships. Customer acquisition, development and retention are main points to consider. One of the primary goals of AS is to differentiate a company’s services to the customer through personalization, yet in the airline industry, AS—at least in the form in which it is practiced today –has become a commodity, with many services indistinguishable from airline to airline. In the competitive travel industry, travel providers are undertaking initiatives centered on identifying, developing and retaining high-value profitable customers, under the overall banner of customer relationship management or AS.

Existing system:

         CRM – principles, strategy, solutions, applications, systems and ideas for effective customer relationship management but in the existing system there is no organization provided both following set of conditions in the existing AS. Organizations need to make a profit to survive and grow. Customers want good service, a quality product and an acceptable price. As customers become more sophisticated, expecting faster, more reliable service around-the-clock, it’s no secret that giving them the power to help themselves is key in providing the availability and personalized service they demand. This system is not that much of perfect medium to find information quickly and securely-anytime

Proposed system:

         In the proposed system there comes a new thing, which makes the Airlines Industry more efficient and providing good service and quality. Customer Relationship Management can have a major impact on an organization through: shifting the focus from product to customer and streamlining the offer to what the customer requires, not want the organization can make. Competencies required for an effective CRM process include High quality output, Cost competitiveness, Effective turn-around-time, Provision for creating and managing folder hierarchy for managing clients and their documents and Comprehensive security with various permissions like Read Only, Write, Delete, Full Control, Owner etc

SOFTWARE REQUIREMENTS:
• Web Technologies : HTML, CSS, JS. JSP
• Programming Language : Java
• Database Connectivity : JDBC
• Backend Database : MySQL
• Operating System : Windows 08/10
HARDWARE REQUIREMENTS:
• Pentium processor : Core I3
• RAM Capacity : 2GB
• Hard Disk : 250GB
• Monitor : 15’’ Color Monitor